South Korean Content Market's New Media Ecosystem – Streaming Services and Rising Production Costs, Evolving Deal Structures Complete Overview
Report Source : 후후티비 Recent South Korean drama market is rapidly shifting from a traditional broadcast channel–centered model to a digital transformation steered by the latest digital media. At the same time, content production investments have increased sharply compared to the past, and the rights, sponsorship, and partnership contracts are also undergoing significant changes. This report aims to analyze the key characteristics of production costs and transaction structures along with case studies to derive future prospects. 1. Changes in Drama Production Costs 1.1 Production Cost Increasing Trend Initially, domestic dramas were produced primarily through internal production systems, but since the 2000s, the increasing participation of freelance producers has led to a growing trend in production costs. Currently, the average cost per episode is approximately roughly 7–10 billion KRW, while premium dramas may even exceed 30 billion KRW in certain cases. For instance, dramas based...
